New RSCC satellite for 36° East, satellite TV homes hit 24% in Russia
Pascale Paoli-Lebailly | 16-05-2013
Russian satellite company RSCC and Eutelsat have selected Astrium to build the Express-AMU1/Eutelsat 36C satellite.
Set to launch in 2015, it will provide follow-on and expansion capacity for the Eutelsat 36A broadcast satellite operating at 36° East.
The Express-AMU1/Eutelsat 36C will be a high capacity satellite with up to 70 transponders providing coverage for broadcast services in the European part of the Russian Federation in Ku and Ka bands. It will also ensure service continuity and growth for broadcast markets developed by Eutelsat in sub-Saharan Africa.
Russian DTH users will gain access to high quality TV including HD and 3DTV, as well as to modern communications and interactive services.
The new satellite is also set to respond to the growth of the Russian market. The latest results of a survey produced by Eutelsat and Ipsos on TV reception modes and trends in Russia underscore the dynamism of its satellite broadcasting market.
Of the 53 million TV homes in Russia, 24% are equipped for direct-to-home (DTH) satellite reception, making satellite the country's leading platform for digital television.
The number of satellite homes across Russia maintains a strong dynamic, increasing by 25% over two years from eight million to 12.6 million.
10% of these homes receive signals from more than one satellite position, taking the total number of antennas to 13.8 million. Within this, the number of homes equipped for DTH reception from 36° East has increased over 24 months to 10.7 million, up from 6.7 million.
This reflects "the high level of demand for the TricolorTV platform and the success of NTV+," explains Eutelsat.
Over the same period, the volume of Russian channels broadcasting from 36° East has jumped to over 370 from 250.