Mediaset clocks up 76 million videos in April
Juan Fernandez Gonzalez | 19-05-2013
In Spain, Mediaset led the pack in April in terms of the number of videos watched on the Internet. More than 76 million videos were viewed on the groupīs sites, compared with 54 million for Atresmedia TV and 23 million for RTVE, according to a Comscore study.
In terms of audience numbers there is not much to choose between the main Spanish audiovisual groups, but on the Internet it is Mediaset, and Telecinco.es in particular, that clearly leads the ranking. It recorded 3.5 million unique viewers in April, compared with Atresmedia's 2.6 million and RTVE, which clocked up 2.2 million.
But not everything is good news for Mediaset. Looking carefully through the data, Telecinco.es is the only website that really works in terms of audience. Some 74 million of the 76 million videos were watched on the website.
However, Mediaset is the only Spanish audiovisual group in the top 20 of unique audiences on the Internet, making it into the top 10 in terms of the number of videos watched.
The way of using the social networks is also very different among the audiovisual groups. While the videos field is clearly dominated by Mediaset, Atresmedia is making its position stronger on Twitter. The Antena 3 news programme reached 300,000 followers in April, leading the ranking over the rest of the private channels.