DISH, Univision give kick to US football coverage
Editor | 20-05-2013
Hot on the heels of the US broadcasting live for the first time the FA Cup Final and the Copa del Rey, DISH Network and Univision are kicking on with their football offerings for the key Latino community.
While perhaps not as shocking as Wigan overcoming Manchester City, nor indeed containing the passion, exuberance and drama of Atletico Madrid triumphing over hated city rivals Real, the Copa Univision is still the fastest growing amateur soccer tournament in the US and will now be shown on DishLATINO.
Coverage will begin with the tournament hosted in Miami and DishLATINO is partnering with Copa Univision for subsequent tournaments in Houston, Dallas, Los Angeles, Chicago and New York City.
"Univision Miami is thrilled to work with DishLATINO to help bring the Copa Univision soccer tournament to South Florida, an event that helps encourage our youth to be physically active and enjoy soccer as well as other family friendly activities," said vice president and general manager Mike Rodriguez.
"Soccer is a passion for us at DishLATINO just as it is throughout the Latino community," added Alfredo Rodriguez, DISH's vice president of Latino marketing. "Through DishLATINO, we've been able to bring Latino families together to watch soccer in front of their TVs, and we're excited to join Copa Univision in creating a playing experience they can pass down to the younger generations."