Lagardère Active to introduce Cut the Rope to France
Pascale Paoli-Lebailly | 21-05-2013
Selected as the main licensing agent in France through its subsidiary Lagardère Active, the Lagardère group is to introduce the Cut the Rope phenomenon to France.
The greedy little green monster hosting the mobile game, which has already been downloaded six million times in France, will also air on TV in the country. The animated TV series, adapted from Om Nom Stories, is set to air on the family DTT channel Gulli from June.
Developed by Zeptolab UK Limited and ITV Studios Global Entertainment, the mobile game Cut the Rope already boasts 300 million uploads worldwide.
The Cut the Rope French marketing campaign will specifically address the 6-12, 13-18 and over-18 demos, and will range from stuffed animals to smartphones accessories.