Regulator insists on local content for Ugandan TV
Rebecca Hawkes | 21-05-2013
Television broadcasters in Uganda have been told by the regulator to prioritise local content over international shows in order to promote cultural identity and support local enterprise.
The Uganda Communications Commission (UCC) has reportedly called on free-to-air broadcasters to ensure 70% of programming in the 6pm-11pm prime time period originates from Uganda. Of this, 50% must comprise drama, comedy and reality TV, 10% documentaries, and 5% each for sports and children's programmes.
In addition, pay-TV broadcasters must include a minimum of 20% local programming, averaged throughout the year.
"The UCC recognises the role played by local content in promoting national development, given the cultural and linguistic diversity of Uganda. It's important that broadcasting stations in the country emphasise content relevant to the local audience and produced under Uganda's creative control," Godfrey Mutabaazi, executive director, UCC, is quoted as saying in The New Vision.
The news follows days after Ugandan television content provider Pearl Sporto entered into a carriage partnership with China's StarTimes for carriage across its digital pay-TV platform. StarTimes plans for its network to cover all of Uganda by the first quarter of 2014.