Ad Council upgrades PSA distribution platform for broadcasters

Parent Category: News | 21-05-2013

The Ad Council has upgraded its digital distribution platform, PSA Central, making it a single-source destination for all Ad Council public service announcements.

The platform provides access for broadcasters to television spots in multiple HD and SD formats, as well as ads created for radio, print, online, mobile and outdoor media.
The site allows users to email PSAs directly from the site, and save them to internal and external servers. The platform also offers search capabilities, enabling direct access to PSAs by media type, file format, issue area, target audience and other preferences. The site also includes a free and secure cart feature for placing orders that remembers a user profile, including previous activity.
"Our goal is for PSA Central to become the digital delivery system of choice for PSAs and, in doing so, benefit many of the most critical social issues facing our country," said Peggy Conlon, president and CEO of the Ad Council. "For the first time, one site provides access to our ads across all media types and new functionality will help our media partners more easily identify and support the messages that are most relevant to their audiences."
The Ad Council's 50 national public service campaigns are created pro bono by leading advertising agencies, and are run and aired in time and space entirely donated by the media. The Ad Council distributes its PSAs to more than 33,000 media outlets nationwide, and in 2012, the media community provided more than $1.5 billion in donated time and space for Ad Council campaigns addressing issues in the areas of health, safety, education and community.
"Comcast Spotlight has a long history of supporting important Ad Council campaigns, and this technology allows for easy search, view and access to HD files to choose the most relevant campaigns and easily push them to our markets to run," said Charlie Thurston, president of Comcast Spotlight.
Ad Council campaigns previously used multiple distribution platforms to obtain PSAs, including a previous version of PSA Central. Media outlets also receive Ad Council PSAs in the form of hard kits that contain tapes but they can opt to receive materials only digitally.