Amazon green-lights first crop of online TV originals

Michelle Clancy | 30-05-2013

Amazon has green-lighted the first crop of over-the-top (OTT) original series following a crowdsourced feedback trial for several online TV pilots.

Comedy pilots Alpha House and Betas, along with kids pilots Annebots, Creative Galaxy and Tumbleaf, have been given the green light to begin production on a full series of episodes that will air exclusively on Prime Instant Video later this year and in early 2014.
"We are thrilled at the enthusiastic customer response to our first original pilots," said Roy Price, director of Amazon Studios. "We built Amazon Studios so that customers could help decide which stories would make the very best movies and TV shows. It's exciting to see the process in motion, doing exactly what we set out to do. The success of this first set of pilots has given us the push to try this approach with even more shows this is just the beginning."
The company solicited feedback from Amazon Instant and LOVEFiLM customers in order to select which of the pilots would be sent into production.
"We're thrilled to have emerged safely from this harrowing exercise in online democracy," said Garry Trudeau, Alpha House creator. "All of us at Alpha House thank both Amazon and its wise and wonderful customer base for such a happy outcome. As the future of episodic TV packs up and moves to Seattle, we hope the audience will continue to have as much fun watching the show as we have making it."