Viacom shows head to Amazon Prime

Parent Category | 05-06-2013

Amazon and Viacom have inked an expanded multi-year, multinational digital video licensing agreement to bring hundreds of TV shows from Viacom to Prime Instant Video, including some exclusives.

Prime members will now have unlimited instant streaming access to popular kids programming such as Bubble Guppies, The Backyardigans, Team Umizoomi, Blue's Clues and Victorious, along with shows from MTV and Comedy Central like Awkward, Tosh.0 and Workaholics. Prime members will also have access to future episodes of Dora the Explorer, SpongeBob SquarePants, Fairly Odd Parents and Fresh Beat Band.
LOVEFiLM customers in the UK and Germany will get some of the same shows later this summer.
Meanwhile, select shows from Nickelodeon and Nick Jr will be available in Kindle FreeTime Unlimited, a service built for kids that gives them the ability to explore books, games, educational apps, movies and TV shows, with tools for parents to manage their kids' screen time.
"Kids' shows are one of the most watched TV genres on Prime Instant Video," said Bill Carr, vice president of digital video and music for Amazon. "And this expanded deal will now bring customers the largest subscription selection of Nickelodeon and Nick Jr TV shows online, anywhere. With programmes like Dora the Explorer, SpongeBob SquarePants, Bubble Guppies and The Backyardigans, there are hundreds of great shows for kids and parents to choose from. In addition, we are bringing customers popular shows from MTV and COMEDY CENTRAL like Key & Peele, Workaholics, Awkward and Teen Mom 2, with the promise of more shows from these networks in the future."
"We are thrilled to be extending and deepening our relationship with Amazon," said Philippe Dauman, president and chief executive officer of Viacom. "This innovative agreement will provide Prime members with access to even more of our best programming from our major television brands, including many digital video subscription streaming exclusives. Amazon has created a unique, brand-friendly environment for streaming entertainment and consumer products and we are excited to work with Amazon to bring customers shows they love."
Prime, an annual membership program for $79 a year that offers customers unlimited free two-day shipping, includes Prime Instant Video access with more than 41,000 movies and TV episodes for Prime members to stream on Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other connected TVs and devices.
Amazon continues to beef up content for Prime. As previously announced, later this month Prime Instant Video will become the exclusive home to PBS hit series Downton Abbey as well as the CBS summer series Under the Dome, with each episode of the latter added four days after initial broadcast.