CBeebies heads to India
Rebecca Hawkes | 05-06-2013
ZeeQ, the edutainment channel for children in India, is to air a block of programming each morning under licence from CBeebies – the popular BBC brand for nought to six-year-olds.
Beginning on 1 July, ZeeQ will air the award-winning show Teletubbies, which is aimed at babies and toddlers, the animated series 3rd & Bird, for three to five-year-olds, and Charlie and Lola, an amusing award-winning animation about two siblings, adapted for TV from the much loved books by Lauren Child.
The shows will be aired from Monday to Thursday between 9.30am-10.30am with repeats shown on weekends between 11am-1pm.
"We are very happy to partner with BBC. ZeeQ is committed to the positive development of children and ZeeQ's ethos of 'what is right for the child' gels well with CBeebies' philosophy of providing clean and safe content to the child," said Subhadarshi Tripathy, business head, ZeeQ.
Myleeta Aga, the BBC's senior vice president and general manager India and content head Asia, added: "The CBeebies brand is trusted by parents and carers internationally to deliver a safe, non-violent, interactive experience designed by developmental experts to promote imaginative play, social interaction, language skills and educational values. The CBeebies time band on ZeeQ is just the beginning of our partnership. We look forward to working with Zee to continue to bring popular and award-winning CBeebies programmes to ZeeQ."
The partnership will provide pre-school content to ZeeQ viewers, who are currently in the age range of four to 14. Other popular shows on the channel include Teenovation, Science with Braincafe, Amar Chitra Katha Heroes, Sid the Sciences Kid, Weekly Wrap, Word Match and Multiple Intelligence quiz.