ANGA COM 2013: Sky to join Entertain in July
Jörn Krieger | 05-06-2013
Sky Deutschland will distribute its pay-TV offering on Deutsche Telekom's IPTV platform Entertain from early July 2013.
The move was announced by Sky CEO Brian Sullivan and Michael Hagspihl, marketing director of Telekom Deutschland, at a press briefing at the German cable, satellite and broadband trade fair ANGA COM 2013 in Cologne.
The packaging and pricing structure at Entertain will be the same as on cable and satellite, said Sullivan. On introduction, there will be special offers and a special proposition for Entertain customers who used to subscribe to Telekom's Bundesliga service LIGA total. They will get Sky's Bundesliga service during the 2013/14 football season at the LIGA total subscription price.
The interactive Bundesliga services, which have been one of the special offerings at LIGA total, will continue to be provided by Entertain. Telekom will also continue to operate a mobile TV service with live Bundesliga games.
Hagspihl stressed that Entertain would become Germany's largest HDTV platform through the Sky deal, offering a total of 75 HD channels. And further expansion is planned: Telekom is holding "promising talks" with commercial TV group RTL, he said. According to Hagspihl, Telekom is confident to be able to reach three million customers in 2015. Currently, Entertain has just over two million customers.
Sky and Telekom agreed on the collaboration in January 2013 after Telekom lost the IPTV rights for the Bundesliga to Sky during the latest rights tender.