Asian broadcast rights for Rio Olympics up for grabs

Rebecca Hawkes | 12-06-2013

The International Olympic Committee (IOC) has opened bidding from Asian broadcasters for the rights to televise the Winter Games in Sochi next year and the 2016 Olympic Games in Rio.

The deal, which also includes broadcast rights for the 2014 Summer Youth Olympic Games in Nanjing, China, is on offer in 24 countries: Afghanistan, Bangladesh, Brunei, Bhutan, Cambodia, Taiwan, East Timor, Hong Kong, India, Indonesia, Iran, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand and Vietnam.
Broadcasters will be considered who can "guarantee full exploitation of the rights either on a multi-territory or country-by-country basis".
The IOC also says it will assess bids "on their ability to meet the highest standards in broadcast quality, their capacity to reach the broadest possible audience across different media platforms, their commitment to promoting the Olympic Games and the values of the Olympic Movement, as well as on the financial offer."
Supplemental bids will also be considered by the IOC for the rights to the 2018 Winter Olympics in PyeongChang, Republic of Korea, and the 2020 Olympics. The host city for the latter Games is yet to be decided.
The deadline for submission of bids is 5 July.