CBeebies arrives in China

Louise Duffy | 12-06-2013

BBC Worldwide has inked a deal with BesTV, China's largest new media company, to launch a CBeebies branded block on its multiscreen platform.

The deal, announced at the opening day of the Shanghai TV Festival, is the first collaboration between a UK children's content provider and BesTV New Media.
Starting this summer, the deal will see more than 20 million of BesTV’s new media subscribers have access to CBeebies’ preschool programmes like Teletubbies, Sarah & Duck, Baby Jake and Andy’s Wild Adventures as a VOD service. Young learners and parents will be able to enjoy CBeebies programmes via BesTV’s multiscreen service - through IPTV, connected TVs, OTT, tablets and mobiles.
This will be the first launch of CBeebies as a brand in China.
“We have a long-term relationship with BesTV, who have been acquiring our BBC documentaries and drama since 2008,” said Pierre Cheung, vice president & general manager Greater China for BBC Worldwide. “We are extremely excited to work with them again to launch the CBeebies brand, and look forward to working with them to promote our award-winning preschool brand in China.”
“Family subscribers are our target users, and the deal with BBC Worldwide to provide CBeebies branded programmes on BesTV is important to us. It gives our viewers and subscribers opportunities where families can come together in front of the TV to spend quality time together,” said Zhangyue, vice president of BesTV New Media. “CBeebies provides a range of preschool programming designed to encourage learning through play in a consistently safe environment – attributes that we at BesTV agree and believe in as well. With this deal, we have upped the ante on our international preschool offering.”