NBCUniversal launches UK subscription VOD

Joseph O'Halloran | 15-06-2013

In a relaunch of PictureBox Films, NBCUniversal is offering its bespoke feature film subscription video on demand (VOD) service direct to consumers in the UK and Ireland.

After what NBC calls a “radical” redesign and major rebrand of the VOD portal, NBC will be offering access to 60 hand-picked films from a desktop computer, Samsung Smart TV or mobile devices such as iPads, iPhones and Android phones.
PictureBox, was launched in 2006 as a digital TV SVOD service, is also available in the UK through third parties Virgin Media, TalkTalk, BT Vision and Top Up TV; and in Poland, Russia, Latin America, Brazil and Singapore via local platform providers. NBC says that the new PictureBox will differentiate from its large number of online video rivals, not least LOVEFiLM and Netflix, with what it calls a “unique, enjoyable” viewing experience through a “carefully curated” subscription VOD service. Moreover it stresses that its bouquet will enable film fans to spend more time actually watching movies and less time choosing them. Available immediately, titles will be added onto the site each week and initial content will include The Eagle, The American, Bridget Jones’ Diary, 2 Fast 2 Furious, Jarhead and The Bourne Identity.