Broadcast Asia 2013: Measat, Ericsson trial UltraHD satellite TV
Joseph O'Halloran | 15-06-2013
As 3DTV begins what looks like a death spiral and 4KTV the latest hot ticket, MEASAT Satellite Systems has begun trials with Ericsson to demonstrate live UltraHD services.
Under the terms of the partnership, the two companies say that they will investigate the challenge of enabling necessary workflows through the entire broadcasting ecosystem to the home by demonstrating the ability to provide live UltraHD video contribution over MEASAT’s satellite network.
MEASAT has a reach that covers over 150 countries across Asia, Africa, Europe, the Middle East and Australia, representing 80% of the world’s population. The solution that it has in place for the UltraHD trial will use Ericsson’s AVP 2000 contribution encoders and RX8200 advanced modular receivers. At Broadcast Asia 2013 the companies say they will demonstrate an encoding system they say will show efficient delivery of the next-generation video that is increasingly being demanded.
“MEASAT looks forward to supporting UltraHD TV across Asia, beginning with this trial on our high-powered MEASAT-3 satellite. UltraHD TV will take consumer expectations for high quality picture to a new level. We are therefore ensuring that the necessary solutions and systems are in place to deliver the next generation of TV services that meet evolving consumer demand,” commented Jarod Lopez, Vice President, Broadcast Sales, MEASAT.
“We understand that with consumer demand for higher quality comes greater pressure on broadcasters to increase service velocity while maintaining the high standards that are expected,” added Dr. Giles Wilson, Head of TV Compression Business, Ericsson. “This trial with MEASAT demonstrates how content providers and broadcasters can simply and effectively build their UHDTV content libraries so that they are ready for commercial launch in the coming years.