Seven extends broadcast partnership with Tennis Australia
Louise Duffy | 17-06-2013
Tennis Australia and Seven have extended their long-term broadcasting partnership for a further five years.
Under the terms of the deal, Seven has acquired the Australian broadcast rights to the Australian Open and Australian Open Series for 2015-19.
The new agreement fits with Tennis Australia’s “tennis anywhere and on any device” philosophy and includes free-to-air, pay-TV, digital/online, IPTV, HbbTV, mobile and tablet rights for the Australian Open and AO Series, as well as live streaming from all broadcast courts at the Australian Open and AO Series on online and mobile platforms.
Seven has been the television partner of the Australian Open since 1973 and this deal will extend the partnership to 46 years. The new agreement includes:
- expanded free-to-air coverage of the Australian Open and AO Series events of more than 330 hours
- a commitment to broadcast free-to-air on two channels during the Australian summer of tennis
- a commitment to live stream all Australian Open and AO Series broadcast courts online and on mobiles and tablets
“We are delighted to extend the historic relationship with Seven, a long-term partner of tennis in Australia,” said Tennis Australia CEO Steve Wood.
“Seven has played a key role in the success of our sport and events and we welcome their continuing involvement as our coverage expands across broadcast television and new online and tablet apps. This agreement fits in very well with our overall strategy of ensuring as much high quality tennis coverage for the Australian public as possible, freely available on whatever device the viewer chooses.”