DreamWorks deal is Netflix' largest original content deal to date
Michelle Clancy | 18-06-2013
Netflix has inked its largest deal for original first-run content in its history with an agreement with DreamWorks Animation.
DreamWorks will produce original series from the award-winning creators of global box office hits including the Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon franchises. It marks the first time DreamWorks' characters will be introduced into the television market as a branded collection of shows.
The deal will encompass more than 300 hours of new programming, and is a cornerstone of a major initiative by DreamWorks Animation to greatly expand its television production and distribution worldwide. The new shows will be inspired by characters from DreamWorks Animation's hit franchises and upcoming feature films, as well as the vast Classic Media library, which DreamWorks acquired in 2012 and includes some of the most popular animated characters in history.
With the first series expected to begin airing in 2014, Netflix will premiere these new DreamWorks Animation shows in all the territories in which it operates.
"DreamWorks Animation is a valued partner in our global efforts to provide families with the most engaging stories delivered however, whenever and wherever they want," said Netflix chief content officer Ted Sarandos. "This deal represents a major expansion of what's already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets."
"This is an unprecedented commitment to original content in the Internet television space," said DreamWorks CEO Jeffrey Katzenberg. "Netflix is a visionary company that continues to redefine the way audiences watch television and it is a thrill to add to their growing momentum."
In February, Netflix and DreamWorks announced their first ever Netflix Original Series for kids based on the highly-anticipated film Turbo, premiering on 17 July. Turbo F.A.S.T, an episodic animated programme, which picks up with the speedy snail where the feature film left off, will be available in all Netflix territories beginning in December.
In addition to character-based selections, the service displays rows of TV shows and movies organised by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power.