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Thread: Fox Sports targets Italy

  1. #1
    Super Moderator sofien72tu's Avatar
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    Fox Sports targets Italy

    Fox Sports targets Italy
    June 17, 2013 16.27 Europe/London By Chris Dziadul

    Fox Sports will launch in Italy this August.

    According to its operator Fox International Channels (FIC), which is owned by News International, the new network will broadcast the recently secured Barclays Premier League, Spanish La Liga, French Ligue and FA Cup, as well as a number of news and sports talk shows.

    FIC says that this is the latest development in its move into sports over the last two years.

    This has already seen Fox Sports launch in Brazil and Japan and FIC both acquire a majority stake in Eredivisie Live in the Netherlands and convert Star-ESPN to Fox Sports throughout South East Asia.

    As a result, Fox Sports distribution outside the US has increased from 17 million households in 2010 to over 64 million today.

  2. #2

    Re: Fox Sports targets Italy

    finalmente una buona notizia

    Finally good news

  3. #3
    Moderator sansiro's Avatar
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    Fox focuses on Italy with sports play

    Fox focuses on Italy with sports play
    Joseph O'Halloran | 19-06-2013

    Just as it is getting used to its new corporate identity as 21st century Fox, the former News Corp is looking to tap into sports-mad Italy with a new pay-TV offering from FOX International Channels (FIC).

    The international pay-TV unit is set to launch in August 2013 offering FOX Sports content for which its European interests are providing huge revenue streams. Specifically it will broadcast football from the English Premier League, La Liga from Spain, French Ligue Un and the English FA Cup alongside a slate of signature news and sports talk shows.

    “Our goal is to bring all the passion of FOX Sports to the most passionate sports fans around the world,” explained Hernan Lopez, president and CEO of FIC. “And in this ranking, Italy comes high up on the list."

    FIC has embarked upon a strategy of expanding into sports, and this plan has seen over the past two years launches of FOX Sports in Brazil and Japan, the acquisition of a majority stake in Eredivisie Live in the Netherlands and the conversion of Star-ESPN to FOX Sports throughout South East Asia. In 2010 FOX Sports had 17 million households outside of the United States and this now stands at over 64 million subscribers.

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