Sundance to launch dedicated feed in Poland
Editor | 24-06-2013
Aiming to support what the Robert Redford-founded channel calls "explosive growth across the market", AMC/Sundance Channel Global is to launch a dedicated feed for the Polish market.
Previously available as part of Sundance Channel's regional feed in Eastern Europe, the new tailored feed will be available on the Eutelsat Hot Bird 13C satellite starting 1 July as a 24/7 linear network in high definition, and will feature a selection of first run original drama and other programming along with independent films and documentaries.
The network is available on the three leading DTH platforms in the region as well as eight of the top ten cable systems, including Cyfrowy Polsat, NC+, Orange, UPC Poland, TOYA, Multimedia Polska and other operators. Once established, Sundance Channel Polska will subsequently cater specifically to local audiences via Polish language on-air promos, versioned programming and grassroots promotions. The transition to a fully dedicated feed will begin this year and reach completion in the early part of 2014.
"Poland continues to be one of the most important growth markets for Sundance Channel across
Europe," commented Marco Frazier, VP global distribution, AMC/Sundance Channel Global. "We are excited to launch a tailored feed that will enable us to offer even more relevant programming and promotions locally. This development demonstrates our long-term commitment to providing high quality, independent-minded entertainment to audiences in Poland."
Today's news follows a spate of distribution deals for Sundance Channel across Europe and Asia over the past few months including network launches in Belgium, France and the Philippines. Earlier in June 2013, the AMC/Sundance Channel Global inked a distribution deal with DirecTV Latin America to launch Sundance Channel in the region.