New Intel chief expresses doubts at TV strategy
Editor | 01-07-2013

Intel's imminent arrival into the TV industry, which some feel may change the competitive nature of the pay-TV market, has been questioned by none other than its own new chief executive.

According to reports in the Financial Times, Brian Krzanich, in his first media briefing, conceded that even though the chip giant had fundamentally created a "game-changing device," it lacked experience in what he described as the most important aspect of the TV business: content.

"In the end, it's about content," Krzanich told assembled journalists. "We are not good content players and we do not have a good content user base right now."

This deficiency, Krzanich added, left him cautious about whether to proceed with a TV play based on an Intel set-top box offering access to over-the-top services in a project headed by former BBC iPlayer chief Eric Huggers.

In his briefing Krzanich stated that Intel would refocus on the company's core strengths in manufacturing while looking to address the smartphone and tablet markets which hitherto it had largely ignored.