DirecTV prepares interactive and multiscreen broadcast of Brazil 2014
Juan Fernandez Gonzalez | 01-07-2013
The Confederations Cup is over and the countdown to the football World Cup next summer has begun, and DirecTV has already announced wide coverage of the event with HD, interactive and multiscreen programming.
DirecTV will broadcast the 64 matches of the final round of the tournament for the whole of Latin America. The company has been gaining experience by broadcasting the whole Confederations Cup event, and from some of the same venues where the World Cup will be played.
DirecTV has been covering the World Cup since France 1998 and for Brazil new TV technologies will play an important role. For an event which is supposed to be the first to be partially broadcast in 4K, DirecTV has announced full HD coverage plus an interactive channel with only football programming and a multiscreen option to see the matches from different views at the same time. Moreover, all the channels will offer some kind of World Cup programming, with pre and post reports, live information and correspondents at every stadium and training place.
The company is clearly focusing on sports to keep its leading position among Latin America's pay-TV platforms. "Our programming is designed for sports fans. We bring them a unique schedule with the best competitions worldwide," said Gillermo Barretto, programming director of DirecTV for Latin America. The platform will also broadcast the Premier League and La Liga from September, as well as the NBA and FIBA programming and the ATP and WTA tennis tournaments.