Channel 4 enhances second screen offering with horse racing tracker
Editor | 03-07-2013
Hot on the heels of celebrating successful monetisation of its Million Pound Drop app, Channel 4 has launched a horse tracker app for its entire 2013 UK racing calendar in the UK.
The UK’s fourth largest broadcaster made a significant investment in horse racing rights and has been keen to demonstrate how it has improved the way in which UK racing has been covered. It debuted its Channel 4 Horse Tracker second screen app during coverage of the Grand National in April 2013, attracting nine million viewers and securing 150,000 downloads.
The app is designed to allow viewers to track live horse position, speed and distance using Monterosa's LViS second screen technology and TurfTrax data with audio watermarking from Civolution.
Users can access live race information synchronised with their TV coverage of the race giving them the position of their horses, the speed of their selections; distance to the leading horse and to the finishing post.
The app, sponsored by Paddy Power bookmaker, will be implemented to complement the QIPCO British Champion Series and for all Channel 4 televised races including flagship events such as the Sandown Eclipse, Newmarket’s July meeting, Glorious Goodwood and the Newmarket British Future Champions’ Day.
Commenting on the extension of the app, James Rutherford, Channel 4’s Multiplatform Commissioner for Sport, said: “We are keen to continue innovating around horseracing and introducing new technology that will engage a new audience and take the existing viewer closer to the sport… We look forward to developing and enhancing the app while strengthening its performance throughout the year.”
Tom McDonnell, Commercial Director at Monterosa added: "Watching racing with Horse Tracker running is a completely enhanced experience. We're only just starting to see how the combination of high quality TV coverage and live, personalised sports data can make a sport like racing more interesting and relevant for connected audiences".