BT adds more football to sports portfolio
Editor | 04-07-2013

While the headiness have been grabbed by how much English Premiers League (EPL) content it will show on its new sports channel, BT Sport has added non-league football to its bouquet.

Under a two year deal, the company has inked a deal with English football’s fifth tier, The Football Conference, to show 30 live matches a season from the Conference Premier including live broadcasts from the grounds for 25 league matches, plus both legs of the play-off semis and the Promotion Final at Wembley, from the start of the 2013-14 season in August.

“We are delighted that we’ve been able to invest in the Non-League game and play our part in helping community clubs to flourish,” commented Simon Green, head of BT Sport. “We are not just interested in the glamour of the Premier League; we’d like to bring the excitement and grit of the Conference Premier to a new audience, as well as its existing strong fan base. There are some terrific clubs in the Conference Premier and some fantastic stories and characters, which we aim to develop in our coverage.”

Added Brian Lee, chairman of The Football Conference: “We feel that the prospect of showcasing our wonderful brand of live football to a potentially mind-blowing number of viewers can only enhance our product. We hope sponsors of clubs and competition alike recognise the huge step that we are now undertaking. We sincerely hope this is the start of a long and fruitful partnership for both parties."