Bell Media appoints 3 Astral execs, post-merger

Michelle Clancy | 07-07-2013

With the close of the Astral-Bell Media transaction, the three seasoned Astral executives will join Bell Media's leadership team. The company has appointed Jacques Parisien as president for national specialty and pay TV, radio and out-of-home; Charles Benoît as president of television and radio, Québec; and Luc Quétel as president, Astral out-of-home.

Based in Montréal, Parisien will oversee Bell Media's 34 national specialty television, four pay TV services, and 107 radio properties, in English and French, as well as the operation of Bell Media's out-of-home business, which will retain its name as Astral Out-of-Home.
"Jacques Parisien has played a significant role in the developing the vision of our new company," said Kevin Crull, president of Bell Media. "His vast experience, leadership and extensive relationship with all industry stakeholders - especially in Québec - make Jacques a tremendous addition to Bell Media's senior management team."
The out-of-home business will be led on a day-to-day level by Quétel from Montréal. Benoît meanwhile will oversee Bell Media's French-language (non-sports) TV, radio and new media teams, which will be united in one unit in Montréal.
Pierre Roy, currently president, Les Chaînes Télé Astral and president, MusiquePlus, will retire after a long career in French-language television. Additionally, André Bureau, chairman of the board for Astral, will continue his work as counsel at law firm Heenan Blaikie.