BBC tunes to Ademeta to monetise TV outside UK

Michelle Clancy | 07-07-2013

Admeta, a Swedish provider of private ad exchange solutions, has signed a supplier agreement with BBC Worldwide to optimise and monetise across its Top Gear and Good Food properties in North America and other places outside the UK.

Last year, Admeta expanded its company, opening two new branches in North America; Admeta first opened its flagship office in New York, and shortly after extended its services to Canada, launching its office in the heart of Ottawa.
Admeta is also working on establishing its presence across Europe by forming partnerships with “well-recognised publisher brands that will be announced in the near future,” it said.
"We look forward to working with such an important and illustrious publisher brand as the BBC, and at the same time it is great recognition of our strong product offering tailored for premium publishers,” said chief revenue officer, Alexander Edström.
According to eMarketer, worldwide, digital ad spending passed $100 billion just last year, and has been estimated to increase 15.1%, to $118.4 billion.