USA Network launches TV Everywhere strategy
Michelle Clancy | 08-07-2013
NBCUniversal has announced that the USA Network will become the first of its non-sports cable networks offering TV Everywhere access.
“We know many of today’s viewers live in a time-shifted world and are consuming content on multiple screens. TV Everywhere allows us to cater to this audience,” said Chris McCumber, co-president of USA Network, in a statement.
Viewers can access programming via USA’s Web site or its USA Now app for iOS (Android is coming later in the month), after the content’s West Coast premiere, using their cable, satellite or IPTV subscription credentials. So far, USA Networks distributors include Armstrong, Cablevision, DISH Network, Mediacom, Suddenlink and Verizon FiOS—but not yet NBCU parent Comcast.
"Through our commitment to bringing viewers TV Everywhere from across our portfolio of networks, advertisers are going to have so many more places to showcase their brands and products to a highly engaged, digital audience," said Linda Yaccarino, president of advertising sales at NBCUniversal. "USA Now means more access to USA's valuable consumers who are taking every advantage of second screen viewing, providing increased reach opportunities for all our advertising partners."