Southwest rolls out in-flight TV

Michelle Clancy | 08-07-2013

Southwest Airlines has begun the rollout of its in-flight TV, which is pushed to a user’s smartphone or tablet via Wi-Fi.

The content is a mix of live TV and up to 75 on-demand shows, and is offered for free “for a limited time,” the airline said, thanks to a promotion from DISH Network. As part of the agreement, DISH announced a promotion for new DISH customers signing up for the Hopper Whole Home DVR and a qualified programming package, offering 12,500 points in Southwest’s Rapid Rewards frequent flyer program and the choice to receive an iPad 2.
The live-TV lineup currently features Bravo, CNBC, FOX 5 New York (WNYW), FOX Business Network, FOX News Channel, Golf Channel, (Major League Baseball, when games are available), MSNBC, NBC 4 (WNBC), NFL Network, Food Network, HGTV and Travel Channel.
“DISH and Southwest are two iconic American brands known for putting the customer first, providing products, services and experiences they truly demand,” said DISH president and CEO Joe Clayton. “It’s only logical our two companies should team up to give passengers free live TV and on-demand shows on flights around the country.”
Clayton added: “Customers using DISH’s award-winning DISH Anywhere and Hopper Transfers apps on their iPad can watch all their live TV, DVR recordings and on-demand shows anywhere, anytime via Wi-Fi connection or Hopper Transfers. Now, on Southwest, they can use an iPad to watch free live TV and on-demand shows. It’s a perfect fit.”