Live Intercities show hits prime time audience
Pascale Paoli-Lebailly | 16-07-2013
Celebrating its 50 years on French public channel France 2, a prime time live broadcast of the internationally sold brand Intercities game show achieved a 20.4% market share on Saturday.
The show positioned well ahead of France 2's prime time viewing rates, bringing an average of over 3.8 million viewers. It also placed No 1 in the French social television ratings.
For this live event, production company Mistral Production launched a second-screen offering, delivering a live-streamed backstage show hosted by a French Web star Gonzague, a dedicated website vachette.tv and a live Top of The Cow contest for viewers to take part in.