ZDF sells package to LIC China

Jörn Krieger | 16-07-2013

ZDF Enterprises, the commercial subsidiary of German public TV broadcaster ZDF, has signed an extensive deal with LIC.

The Chinese media company will acquire 200 hours of factual programming: 100 hours in 2013 and another 100 in 2014.
ZDF Enterprises will licence factual series, including Hard Time, and programmes in various sub-genres to the Chinese company. This includes content from both the ZDF and ZDF Enterprises catalogues in the fields of history and biography, current affairs and social issues, science and knowledge, people and places, and wildlife and nature.
The programmes will be shown on the ten branded programming blocks LIC broadcasts on over 300 TV channels in China.
LIC was established in 1994 to buy international documentaries to screen on Chinese television.
"Never before have we negotiated such an important deal with a Chinese partner," ZDF Enterprises' president and CEO Alexander Coridaß said in Mainz. "LIC has a long record of working with Western programme providers, a fact that is particularly significant to us. As the Chinese market expands in leaps and bounds, we want to establish the best contacts possible with respectable partners such as LIC. We are convinced that our vast catalogue of high quality products will enable further deals with Chinese broadcasters and platforms."
Leland Ling, CEO of LIC China, added: "The contract signed with ZDF Enterprises is our biggest package deal ever – and this is truly a remarkable milestone. In the next one or two years, these programmes will be widely put out in Chinese language onto our syndication networks which cover 1,092 billion population across the mainland."
The contract with LIC is ZDF Enterprises' second recently signed deal in China following its sale of a documentary package to state broadcaster CCTV.