VH1's Hit the Floor gets a slam-dunk with second-season renewal
Michelle Clancy | 16-07-2013
VH1 is giving its hit basketball drama Hit the Floor a second season.
"We always knew that Hit the Floor was a strong project from the beginning and we are thrilled that so many of our viewers agree with us," said Jill Holmes, VH1's senior vice president of West Coast production and development. "With creator James LaRosa at the helm, everyone in front of and behind the camera has created a compelling, addictive series with high energy dance numbers, and we can't wait to continue the storyline that's made it the No 1 cable show in its time period among adults."
According to Nielsen, the show is the highest-rated new summer scripted cable series for adults 18-49 and is the No 1 programme in cable during its Monday night timeslot among that same demo (excluding sports and specials), as well as adults 18-34, women 18-34 and women 18-49. The series is averaging 1.22 in the adult 18-49 demo and has attracted an average of 1.9 million total viewers.
Hit the Floor was also one of the top ten tweeted programs the week of 7 July in all of TV.
The show, according to VH1, "explores the sexy world of professional basketball and the dancers who make the fans (and players) go wild." It chronicles a fictional team, the Los Angeles Devils, who happen to be the No 1 team in the league.
"When the arena lights go on all of Hollywood comes out to support the million dollar players," VH1 said. "But in this city, these men share the fame, adrenalin, money, sex and power with their dancers, the Devil Girls."
At the heart of the show is Ahsha (Taylour Paige), a sheltered young woman who joins the team against the wishes of her mother Sloane (Kimberly Elise), who knows this treacherous, tempting world all too well having been a Devil Girl herself. Olivia (Charlotte Ross) is the shrewd squad manager, Jelena (Logan Browning) is the ruthless star captain who won't let anyone else share the spotlight, and Pete Davenport (Dean Cain) is the former All-Star who's come back to coach his old team only to have to contend with the girls both stealing the spotlight and distracting his players. All the while, the mystery surrounding the disappearance of missing Devil Girls dancer Mia threatens to blow the roof off the entire LA Devils organization.
Hit the Floor follows on the successful primetime heels of VH1's first hour-long scripted hit, Single Ladies, also executive produced by Maggie Malina's In Cahoots Media along with Queen Latifah's Flavor Unit Productions. Single Ladies premiered in May 2011 and will return with season 3 in early 2014.