VidZone, YuMe form platform and advertising partnership

Joseph O'Halloran | 19-07-2013

Digital video brand advertising solutions provider YuMe has teamed up with
device applications manufacturer VidZone to extend new media placements and application contexts to connected TV.

Launched in Europe in 2009, the VidZone ad-supported application is available for free on the PlayStation 3 (PS3) platform and YuMe will henceforth be the exclusive ad serving platform for VidZone in the US and will have exclusive rights to VidZone’s sponsorship media bringing its YuMe for Publishers (YFP) ad serving platform to the product to support the launch in the US market.
The VidZone app has been downloaded by more than 7.5 million PS3 users and has delivered over three billion ad impressions. It offers a “TV with benefits” approach to advertising via interactive pre-roll video and sponsored ad units, providing measurable advertising through a high definition experience.
This partnership will showcase the powerful combination of the technology behind YuMe’s platform and the audience within the VidZone network,” remarked, Bryan Everett, EVP of business development at YuMe. “We’ll be serving our own YuMe pre-roll ads andproviding a technology layer that handles the decision-making and optimization for other advertising partners brought on by VidZone.”
We look forward to launching VidZone into the largest global advertising market and aligning ourselves with one of the strongest pre-roll partners in the US,” added Adrian Workman, CEO of VidZone. “We look forward to not only bringing added value to our users via relevant ads but to solidifying a partnership based on the strong technology behind YuMe.”