Mitele turns to younger audience
Juan Fernandez Gonzalez | 22-07-2013
Mediaset is to create Mitele Kids, a specific area of the company's on-demand platform Mitele through which a wider content catalogue will be available for the younger audiences.
According to Mundoplus.tv, movies, series and animation broadcast by Telecinco, Cuatro, FDF, La Siete, Energy, Divinity and Nueve will be uploaded to the online TV platform.
The fight for younger audiences has recently stepped up in Spain. Mediaset is banking on Boing, a channel working with Turner which recently removed Cartoon Network and Cartoonito from Spain, announcing the launch of a VOD service for children. Atresmedia has also recently released Neox Kids, a new scheduled section on DTT channel Neox.
Mitele.es is the most used VOD service among Spain's free-to-air channels. Series such as Homeland and El Don de Alba, sports, reality programming such as Gran Hermano, shows and movies have driven it to be the top online TV platform in Spain.
Children's programming usually achieves large audience numbers, especially during the morning schedule. Atresmedia decided to focus on this area prior to this summer, when children's programming is at its strongest, but it seems that Mediaset's platform needs some more time until its release.