New documentary channel in Switzerland
Jörn Krieger | 22-07-2013
Swiss media entrepreneur Dominik Kaiser wants to launch a new TV channel, 5+, in early 2014; the channel will mainly show documentaries.
After 3+, which primarily screens original productions and international series, and movie channel 4+, 5+ would be the third TV channel that Kaiser operates in Switzerland.
"It has always been my goal to build up a powerful channel family which is complementary and offers the opportunity to use economical synergies," Kaiser told Swiss newspaper SonntagsBlick. "There is still so much great TV content available internationally which we want to show in Switzerland."
With reference to the focus on documentaries, Kaiser said: "These are very popular among viewers - and are the international trend in the target group relevant to advertisers." Kaiser wants to announce the new channel's firm launch date in autumn 2013.