Under the Dome snags 20 million viewers for premiere
Michelle Clancy | 22-07-2013
The series premiere of Under the Dome on CBS averaged a live plus same-day audience of 13.53 million viewers, but that has jumped to nearly 20 million viewers (19.86 million) with inclusion of seven-day DVR playback, video-on-demand and online streaming numbers.
Live + 7 DVR playback for the 24 June premiere of the Stephen King-based series added 4.23 million viewers (17.76 million from 13.53 million), +1.6 rating points in adults 25-54 (6.1 from 4.5) and +1.3 rating points in adults 18-49 (4.6 from 3.3) from the original live plus same-day totals.
VOD transactions through the first 22 days delivered an additional 1.6 million viewers, while 22 days of viewership from online streaming on CBS.com and its multichannel video partners added 491,448 more viewers.
The nearly 20 million viewer total does not include viewership from Amazon's Prime Instant Video, which provides exclusive online subscription access to all episodes of Under the Dome four days after the broadcast on CBS. While not reporting specific streaming figures, Amazon says the first episode of the first episode was the most watched TV premiere in the history of the service, and the show continues to be watched by more customers than any other series on Prime Instant Video.