ProSieben Maxx to launch on 3 September
Jörn Krieger | 22-07-2013
German TV group ProSiebenSat.1 will launch ProSieben Maxx, its new free-to-air channel for men between 30-59, on 3 September 2013 at 8.15pm CET with the German free-to-air debut of Hollywood blockbuster Captain America: The First Avenger.
As a special feature, in response to demand by German fans of US series, ProSieben Maxx will show productions including Homeland, House of Cards and Episodes in the original English-language version with German subtitles. Normally, German channels only show the dubbed German versions.
The movies to be screened by ProSieben Maxx include World Trade Center with Nicolas Cage, True Grit with Jeff Bridges and No Country For Old Men with Benicio Del Toro.
For documentaries, ProSiebenSat.1 has formed a partnership with BBC Earth enabling it to take productions like Attenborough's Ark, The Secret Life of Crocodiles, Bush Alaska and Deadly 60 to German TV screens.
The channel's original productions comprise, for example, the science programmes Galileo 360 and Galileo Genial as well as the adventure show Mission Adventure.
In the morning and during the day, ProSieben Maxx will target boys between 6-13 with cartoons and anime series from the areas of super heroes, action and adventure. A collaboration has been set up with the planned children's channel Yep! which will supply ProSieben Maxx with programmes including the German free-to-air debuts of new seasons of anime series Pokémon and One Piece.
At launch, ProSieben Maxx will be available to more than 60% of German households via cable, satellite and IPTV.