Prime Media chooses Ericsson video technology to support enhanced services
Editor | 23-07-2013

As part of its ongoing focus to deliver expanded TV services to Australian viewers with improved efficiency, Prime Media has become the Asia Pacific region’s first publicly announced customer of the Ericsson's AVP 4000 compression platform.

The Australian media company says it made its investment in recognition of a developing, ever-increasing trend of consumer demand for high quality, personalised video services which it says is placing greater pressures on operators to provide the high quality of output demanded by consumers in their user experience across multiple applications.

The deal forms another win in a region which has been very successful for Ericsson who claims to provide systems for four out of five national TV networks plus other noteworthy regional networks in addition to Prime.

Prime will deploy the AVP 4000 in both MPEG-4 AVC contribution applications as well as MPEG-2 for digital video broadcasting. It hopes the deployment willed to optimised workflows and minimised operational costs while delivering a high level of resilience.

The AVP 4000 is attributed with offering the highest performance and broadest capability in the industry on a single platform across all applications, from SD to HD, 1080p50/60, 3DTV and UltraHD TV and all codecs, including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and 10-bit all supported. By addressing all applications, codecs, resolutions and profiles, Ericsson claims that the chip can help users ease integration, expansion, re-purposing, training, repair and upgrades, and lower considerably the overall cost of ownership.