Rebecca Hawkes | 23-07-2013
Saudi Arabia is launching a satellite TV channel on 25 July to challenge the stereotype of Arab and Muslim women abroad.
The channel, run by businessman Sheikh Yusuf bin Awad Al-Ahmadi's Ideas Arabia company, will be aimed at, and dominated by Saudi women showcasing their capabilities, Arab News reports.
Speaking at a launch event, board chairman Abdullah Al-Nazawi said: "The objective of the channel is to highlight the skills, traditions, culture, education, Islamic thought and problems facing Arab women in general, and Saudi women in particular.
The programming will reportedly cover a variety of areas to explore women's aspirational needs, including technology, politics, culture, science, education, psychology and medicine.
The channel's launch event was attended by Information Minister Abdul Aziz Khoja and Riyaz bin Kamal, president of the General Authority to regulate audiovisual media.