Editor | 24-07-2013
Digital terrestrial television (DTT) is set to surge on a global basis, doubling its reach between now and 2018 to more than half a billion homes, according to a new report from Digital TV Research.
In its report of 97 territories, the analyst expects 553 million homes to be receiving DTT signals in five years' time with the number of households where DTT is the principle service taken — as opposed to cable, IPTV or satellite TV — on their main set reaching 380 million. The percentage of those (173 million) homes who will only watch DTT signals on secondary sets by 2018 will more or less be the same as in 2012 when the total was 64 million. In all, by 2018 primary DTT will have a penetration rate of 35% of all households with secondary DTT in 24%.
Western Europe has to date been the home of DTT, but the region will soon be displaced by the United States which in turn will lose its crown to Asian countries by 2018.
At the end of 2012, Western Europe accounted for 40% of the global DTT market at the end of 2012 but Digital TV Research predicts this share will wither away to less than a fifth of the total by 2018 despite total households breaking the 100 million barrier before that time. By contrast, Asia Pacific will likely rise from just over a quarter (28%) of the global total in 2012 to 43% by 2018, a rise from 58 to 240 million DTT homes. By 2018 China alone will likely contribute 152 million DTT homes ahead of Brazil (37 million) and the USA with 32.3 million.
The research also showed that DVB-T will maintain its leading DTT standard status, with 266.3 million homes by 2018. By then DMB-T will have rocketed to 154 million homes from 22.3 million in 2012.