Editor | 24-07-2013
New research from Futuresource has revealed the extent to which the tablet market is continuing to surge on a global basis. The analyst found that in Q2 2013 tablet sales reached 51.9 million units worldwide, representing 65% growth over Q2 2012, and a 17% quarter-on-quarter increase.
Moreover, Futuresource anticipates total tablet sales will exceed 252 million units in 2013, an annual growth rate of 63%.
Consistent with other recent surveys of the tablet arena, Futuresource found that growth is beginning to be driven more by emerging markets such as China, India, Brazil, South East Asia, Middle East and Africa. Growth in these emerging regions exceeded 110% in Q2, compared with 64% in North America, and 73% in Western Europe.
Looking at the reasons behind this growth in the emerging nations, Futuresource noted that rapidly falling prices were helping to accelerate global tablet uptake, particularly with the continued popularity of sub $199 tablets. It added that the average tablet trade price of $272 in Q2 2013 was 25% lower than in Q2 2012.
Yet as one would expect from the home of the iPad, the US was the leading territory in terms of penetration, approaching 33% population penetration as of the end of Q2 2013.
Apple's aforementioned device retained its dominance despite facing increasing competition from the likes of Samsung, Amazon, Asus and other brands. Looking at device size, Futuresource also found that smaller-screened devices continued to gain market share in Q2 2013, making up more than 50% of total shipments in the quarter compared to fewer than 25% in the same period in 2012