Editor | 24-07-2013
Despite the arrival of upstarts, the big brands are dominating the UK's on-demand and catch-up sectors, according to new research from TVGuide.co.uk.
The June 2013 survey looking at which services were most popular, the frequency with which they were used and the motivations for use, found that half had used Apple iTunes as a video-on-demand (VOD) service with recent arrival Netflix and over-the-top (OTT) rival LOVEFiLM were close behind with 32% and 27% respectively. The NOW TV OTT service from BSkyB has yet to take off while Amazon, blinkbox and Sainsbury's Entertainment all saw response rates of less than 10%.
Looking at how the services were used, the survey found that 43% accessed the aforementioned VOD services on a weekly basis, though 31% claimed to use them daily. In addition, 12% used these services only once a month, 3% claimed to use video-on-demand services only on weekends and another 11% said they only 'rarely' used VOD services.
Examining the types of video that was demanded, TVGuide.co.uk found that the main motivation for using VOD was to stream films (56%) or TV box sets (52%). Surprisingly, watching sports attracted only 15% of VOD views. Streaming was a far more popular method of delivery than downloading though 23% use the services to download films. Less than half of this figure downloaded television box sets and only 3% used video-on-demand services for downloading sports.
VOD services, the survey also revealed, were found to be most likely to be viewed from a computer or laptop than any other of our survey alternatives. Just over two-thirds of users watched VOD services from their laptop or computer, more than double those who watch the same services on their mobile phone (33%) or tablet (30%). Nearly a quarter watched VOD services on a games console, whilst 11% used an Apple TV.
In terms of catch-up, not surprisingly for the UK, the iPlayer dominated with 86% of the sample using the BBC's platform for catching up on missed favourite shows used by 86% of the sample. More than three-fifths had also used the ITV Player, 61% Channel 4's 4oD and 26% Demand 5 from Channel 5. Subscription services such as Sky Anytime and Virgin were used by 26% and 12% of people respectively; 5% or less used the relatively recent arrivals YouView and ESPN playe