Parent Category: News | 25-07-2013
In a move that will undoubtedly open up a new flashpoint with Apple, Google has launched Chromecast —an HDMI online TV dongle.
The $35 accessory is designed, in Google’s words, to bring “everything you love across all of your screens,” such as tablets and TVs.
Once plugged into an HDTV,Chromecastallows viewers to use their smartphone, tablet or laptop to "cast" online content to the big TV screen. At launch, the accessory works with Netflix, YouTube, Google Play Movies & TV, and Google Play Music and more apps, for example Pandora, have been slated for imminent release.
Once Chromecast is set up, viewers can use their connected devices to not only browse and cast content to the TV, they can also play and pause, control the volume, etc. Chromecast works across platforms including Android tablets and smartphones, iPhones, iPads, Chrome for Mac and Windows.
To coincide with the launch of the dongle, the IT giant has also launched Google Cast, a technology that it says enables developers to build consistent, intuitive multiscreen experiences across mobile devices and TVs.
“When I was growing up, my family had a single screen we huddled around every day: the television set in the living room. Nowadays, we huddle around multiple screens — laptops, smartphones and tablets — using them almost interchangeably as we navigate through our day,” commented Sundar Pichai, SVP, Android, Chrome & Apps explaining the rationale for the launch.
“In a world of ubiquitous computing, life would be a lot simpler if we didn’t have to learn new behaviours and interfaces each time we switched screens — if we could have one consistent, intuitive experience no matter where we are or what we’re doing. Today, with the launch of Chromecast and the new Nexus 7 tablet, it’s even more effortless to enjoy content you care about — whether it’s video, music, movies, games — wherever you are, across your devices.”