Rebecca Hawkes | 25-07-2013
A customisable pay-TV service called CloseTV is to be offered to South Africans, pending regulatory authorisation.
Close-T Broadcast Network Holdings is preparing for the final stages of its subscription broadcast licence application from the Independent Communications Authority of South Africa (Icasa), according to Business Tech.
"We have approached the growing need for choice in the pay-TV market from the consumers' perspective and developed niche audience specific bundles that won't be made up of rehashed bouquets of older or lower quality programming, but rather high quality international and local programming," said Mia Groenewald, director, Close-T Broadcast Network Holdings.
Consumers of the new service will be able to select and pay only for the channels they wish to view.
"Should something of interest fall outside of the bouquets that form the basis of the subscription, a pay-per-view demand based service will also feature as one of the service offerings," said Close-T.
In a first for South Africa, one bouquet will be offered to the lesbian, gay, bisexual, transgender, questioning, intersex and asexual (LGBTQIA) community, with programming from OutTV group, Logo TV and Out in African Film Festival.
"Our research shows that there are approximately six million LGBTQIA lifestyle consumers in South Africa, with virtually no television-based programming," said Groenewald.
Other channels will include independent and art house movies, cinema nouveau, foreign language films, cultural programming, travel and fashion events