GlobeCast expands in US with Portuguese-language channels
Parent Category 26-07-2013
Aiming to further tap into the huge demand for expat services in the US, GlobeCast has launched a new bouquet of Portuguese-language channels on its MyGlobeTV broadband platform.
The France Telecom/Orange subsidiary, which provides management and global content delivery services for broadcasters and content creators for international broadcasters, will enable subscribers to MyGlobeTV's Portuguese Bouquet to access Brazilian channel TV Record as well as RTPi from Portugal. TV Record is part of Rede Record, one of the world's largest commercial broadcasters, while RTPi is the international television service of Rádio e Televisão de Portugal, the country's public broadcaster.
MyGlobeTV offers an end-to-end solution that includes a robust content ingestion, delivery, and management system; signal transportation and encoding; multiplatform distribution; marketing; retail distribution; and customer care. With MyGlobeTV, GlobeCast says that broadcasters can develop new revenue streams and expand their viewer base by reaching markets not easily accessed via DTH satellite.
"We're pleased to be adding these Portuguese-language channels to our rapidly growing line-up of international and thematic programming. This is just the latest in our efforts to expand the MyGlobeTV offering to include a wide variety of global content," said Emma Brackett, vice president of consumer products and services at GlobeCast. "These channels are just the beginning for Portuguese-speaking communities in the United States who are craving news and entertainment from home. We plan to add several more channels this summer that will make this offering second to none for our Portuguese-speaking subscribers."