July 27, 2013 08.26 Europe/London By Chris Dziadul

Lybid TVThe new Ukrainian DTH platform Lybid TV is now in full commercial operation, having signed a multi-year lease for two transponders on Eutelsat 36B.
Lybid TV is broadcasting up to 50 digital channels, including Ukrainian national services, among them the premium sports Football, Football+, Sport-1 and Sport-2, as well as well-known European and Russian brands such as Travel Channel, Tiji, Gulli, Universal Channel, Boets and Zagorodnaya zhizn.
A three-year subscription is being offered to viewers with homes equipped with 60cm dishes for $15 (€11.3).
Commenting on the launch, Nicolay Orlov, Eutelsat’s regional VP for Ukraine and Russia, said: “Satellite is one of the fastest routes to multi-channel viewing in the Ukraine which counts over 17 million TV homes. Eutelsat’s most recent audience survey recorded more than three million satellite homes at the end of 2012, up from two million in 24 months
“We are delighted to welcome this new platform to 36 degrees East, the neighbourhood of choice for key broadcasters in Eastern Europe’s vibrant broadcasting landscape. The launch of Lybid increases both quality and choice for Ukrainian TV viewers and sets the scene for faster adoption of digital services across the country.”
Lybid TV is headed by Vyacheslav Mordachov, who was formerly in charge of the leading Russian DTH platform Tricolor TV, and made its debut in April this year.