Joseph O'Halloran | 28-07-2013
As image resolution and frame rates increase and stereoscopic (and other multi-camera) video becomes more common, storage requirements are exploding, according to new research from Coughlin Associates.
In its 2013 Digital Storage for Media and Entertainment Report, the analyst believes that the development of 4KTV and other high resolution venues in the home and in mobile devices will drive the demand for digital content, especially that enabled by HEVC (H.265) compression. It calculates that several petabytes of storage may be required for a complete stereoscopic digital movie project at 4K resolution, and there is some production work as high as 8K. Within ten years it suggests the industry could even see close to an Exabyte of content created in a single major movie project.
Between 2013 and 2018 Coughlin expects about a 5.8 X increase in the required digital storage capacity used in the entertainment industry and about a 3.8-fold increase in storage capacity shipped per year from 26,756 petabytes to 102,661 petabytes.
All of this demand could drive healthy profits. Coughlin predicts that total media and entertainment storage revenue will grow more than 90% between 2013 and 2018 from $6.2 billion to $11.9 billion. It added that total revenue for storage media and devices used in media and entertainment applications will increase about 20% from 2013 to 2018 from $741 million to $892 million.