uan Fernandez Gonzalez | 29-07-2013
Orange TV has over six million users worldwide, with France being the country in which the telco has most customers and where it has experienced the greatest growth during the first half of 2013. However, things don't seem to be going so well for the company in Spain.
Orange TV has dropped 3,000 customers in Spain during last three months and the company is now focusing on regaining clients.
Spanish audiences have never been great supporters of pay-TV solutions and the new on-demand services are actually starting to work better than the traditional cable platforms. This is why Orange wants to set a goal of reaching 100,000 users during the year following the launch of its new service.
Currently, the IPTV platform has 65,000 clients in Spain. In Poland it has 700,000 (22,000 new users during last year) and in Romania the number is expected to reach 300,000 in the next two years.
The French-based company is aiming for its Spanish platform to get closer to these numbers, while it reinforces the pay-TV market in the country.