Joseph O'Halloran | 30-07-2013
Data from the comScore multi-platform survey has revealed ESPN Digital Media as the leading digital platform for sports content in June 2013.
ESPN Digital Media accounted for 31.8% of all sports category usage across digital platforms in June, claiming an average minute audience of 106,096 and attracting 51.748 million unique viewers. Even though second place Yahoo! Sports-NBC Sports Network, attracted more unique viewers, 55.231 million, in the month it attracted 49,915 people in the average minute and only a 15% category share.
Looking at how content was accessed for ESPN, at least a third of the company’s unique users, 16.8 million people, exclusively accessed content on smartphones and tablets, and just under half of all time spent with ESPN digital content came from mobile device users. Users watched 276 million ESPN digital video clips. Three-quarters of clips were viewed on computers, 15% on mobile devices and 9% on the YouTube online video platform.
Viewers spent 797 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms and ESPN networks and ABC sports television content generated 37.4 million social media comments in June.