Louise Duffy | 30-07-2013
Twentieth Century Fox Consumer Products has signed a licensing deal with resort operator Resorts World Genting to develop the first international Twentieth Century Fox theme park in Malaysia.
Opening in 2016, the new theme park will provide an entertainment experience featuring some of Fox's most popular film brands including Ice Age, Rio, Alien and Night At The Museum.
Jeffrey Godsick, president of Twentieth Century Fox Consumer Products, said: "For the first time, audiences will soon be transported into the worlds of their favourite Twentieth Century Fox properties. Brought to life by our partner Resorts World Genting, this theme park marks the launch of our global location-based entertainment strategy."
Tan Sri Lim Kok Thay, chairman and chief executive officer of Genting Malaysia Berhad, said: "Twentieth Century Fox is one of the world's largest producers and distributors of entertainment content in the world. The FOX brand is popular throughout the world because the studio has earned a reputation for quality, creativity and longevity. We're honoured to partner with Twentieth Century Fox to realise the vision of a world class integrated resort."