Joseph O'Halloran | 30-07-2013
If the industry wasn’t sure as to what the most likely form of a second-screen would look like, a new NPD DisplaySearch Report makes clear that it will be tablet-shaped.
According to the NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report, shipments of tablets are expected to reach nearly 364 million worldwide in 2014, more than doubling the projected 177 million shipments of standard notebook PC and ultra-slim PCs.
The tablet tipping point will be reached this year as the platform proliferates across all regions, particularly in emerging markets. There is an interesting sub trend in terms of tablet screen size. The research calculates that tablets with screens smaller than 8” will account for 59% of the market (166 million units) in 2013, but this will rise to 63% (277 million units) in 2015. New tablet PC screen sizes will include both 8” and 7.5” sizes, and manufacturers are expected to focus on tablets with prices that are attractive to middle-income buyers.
“The PC market is clearly shifting away from notebooks and toward tablets,” commented Richard Shim, senior analyst with NPD DisplaySearch. “Supply chain indications reveal that previously planned production of notebook PCs is being pulled back due to declining adoption and that brands are gradually increasing the number of tablet PC models in their product mixes. Panel and finished goods suppliers are also increasing production of displays and other components for tablets in order to keep up with the market changes.”
Looking to the near future, NPD projects that tablets shipments will reach 589 million by 2017, while notebook PC and ultra-slim PC are forecast at 176 million.