July 31, 2013 08.18 Europe/London By Julian Clover
bad-educationBBC Three is to premier all scripted comedy on the BBC iPlayer from the end of August.
The hitherto catch-up service will offer the shows seven days before the TV premier. The first show to be seen under the scheme will be the second series of Jack Whitehall’s Bad Education.
Victoria Jaye, Head of BBC TV Content Online and IPTV, said: “We want to use BBC iPlayer to maximise audiences’ discovery of BBC programmes and increase the time they spend with the BBC. Forty-two per cent of viewers who to come to BBC iPlayer today do so without anything specific in mind to watch, and over a third are happy to try new and different content.”
Earlier this year the BBC announced plans to experiment to showcase more content within the iPlayer that will feature around 40 hours of content from across the BBC including Peter Kay’s Car Share. This month, BBC Three launched its latest batch of Comedy Feeds available to audiences exclusively via BBC iPlayer