ABC teams with DD for satellite TV carriage in India
Rebecca Hawkes | 01-08-2013
The international arm of the Australian Broadcasting Corporation (ABC) is to be carried on DD Direct Plus, the free-to-air satellite TV platform run by India's public broadcaster Prasar Bharati.
The English-language channel will be available on DD Direct Plus from 1 November, following a deal signed by Jawhar Sircar, CEO of Prasar Bharati, and Lynley Marshall, CEO of ABC International.
The partnership between Prasar Bharati and the Australian public broadcaster is to extend to co-production, radio and TV content exchange and other areas, according to the Economic Times.
ABC International – which is already available in over 40 countries across the Asia-Pacific region - will be available in India along with 59 other channels broadcast on Doordarshan's direct-to-home (DTH) satellite service.
This latest international deal follows an announcement in July that France24 will also be available on India's public broadcast platform from 1 November 2013.